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The web page states the following, "Every order over 250 ships for free." We saw that the web site said " Love it, or return it for a refund." It also said " We get the latest and greatest gadgets her first. Getting exlusive deals and first peeks at the next big thing is what we do. Every single item in our store ships for free. No hidden fees, no shipping and handling, none of that. We want you to get you gadgets at a fair price. UNO Single Zone LED Control Receiver Set." The header had Go LED Lite as the highest ranking optimized keyword. This keyword is followed by LED Lighting, led strip, and led flexible which isn't as urgent as Go LED Lite. The other words goledlite.com uses is led light. led tape is included and could not be seen by web engines.